Wednesday, September 16, 2015

One Amazon.com expansion too many?



I’m a fan of Amazon, both as a writer and a reader. I’ve supported most of the company’s diversification schemes over the years—including its recent foray into filmmaking.

Diversification makes sense when it builds upon a company’s key strengths and supports the core business model.

But space rockets?

Surely, Mr. Bezos, you jest.