Saturday, June 28, 2014

The demise of the group-authored, corporate blog

The New York Times is shutting down many of its blogs

Why? Perhaps a "New York Times blog" belies the original spirit of the blog as a unique, individual voice. As independent blogger Althouse says:
"I have long believed in blogging as a format for independent, individualized personal expression.  
You've got to be the blog, not regard it as a pesky Other, always whining for more."

I agree. Aggregated, group-authored blog sites like Huffington Post and BoingBoing undermine the original spirit of what blogging was supposed to be about. 

Some enterprises--like agriculture and automobile manufacturing--do benefit from economies of scale. A blog, however, generally becomes staler as it becomes more group-authored and"corporate".

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